An overnight stay in a stunning Sydney harbour side location is always a wonderful, though rare treat.
Our Year 11 Business Studies students visiting Taronga Zoo certainly enjoyed the change of pace as they investigated the processes, strategies and business ethics of this much loved tourist attraction. By staying overnight and seeing how the zoo operates behind the scenes, students gained insight into the management of the zoo as a conservation society, and realised that what you see as a day visitor is just a small part of the zoo’s operations. The Zoo’s mission, to be ‘For the Wild’, advocates of conservation and is at the forefront of environmental education.
Students enjoyed the state of the art interactive classroom as they learnt about the zoo’s promotion techniques, target market identification and marketing strategies.
Students then visited Chargrill Charlies at Frenchs Forest to learn about the successful business franchise and its’ business strategies. A meal of chicken and salad was enjoyed, particularly after a busy morning and ‘sleeping rough’ at the zoo.